2021's Peace and Goodwill Message
Every year since 1922, the young people of Wales have created a message of peace and friendship to share with young people around the world. In 2021, the Peace and Goodwill Message focused on Equality for Women.
Equality for women is key to creating inclusive, open and prosperous societies, and the 2021 Peace and Goodwill Message focuses on this important issue, highlighting the inequalities that women still face worldwide.
2021's Peace and Goodwill Message was launched in video form on the 18th of May. Diolch to Swansea University students for creating the message with us this year and to Gwennan Mair for leading interesting and engaging sessions on the subject.
Click on the link below to learn more about why the students got involved and what the message means to them.
The International Reach and Success of the 2021 Peace and Goodwill Message
The message’s international reach has increased year on year and has been seen by more people and communities across the world in numerous languages each year.
The 2021 Peace and Goodwill Message on Equality for Women and Girls was translated into 65 languages and was shared on social media in 59 different countries. The video message reached over 5.2 million people across the world – the most successful Peace Message in the history of the message.
Politicians, organisations, and celebrities across the world recognised and supported the message. Hillary Clinton, UN Women, Michael Sheen, Matthew Rhys and Iwan Rheon, to name but a few who expressed their support for the message on twitter. The social media impressions surpassed 84 million, from shares on social media to videos of support by those such as Karen Pierce, the British Ambassador to the USA.
The Urdd are hoping to build on the success of the 2021 Peace Message, by increasing the international reach even more with the 100th Peace Message in 2022, as part of the Urdd’s Centenary celebrations.
The 2021 Peace and Goodwill Message also succeeded in winning two prizes at the Young Peacemakers Awards. Thank you to the Welsh Centre for International Affairs (WCIA) for awarding both first prizes: Young Digital Peace Builders of the Year and Young Peacemakers of the Year.
The Urdd's Responses to the Message
In a response to the message, the Urdd took steps to support the message further, committing its support to tackle poverty in Wales by providing sanitary products for free in our Residential Centres, Eisteddfod yr Urdd, and sporting events. It was also agreed that the Urdd's Residential Centres would become centers where women could visit, rest and feel safe.
A song by Eädyth
Eädyth has composed a track to accompany the Urdd’s 2021 Peace and Goodwill Message - give it a listen below!
Record label I KA CHING is releasing the song on 21 May, and it is BBC Radio Cymru's Track of the Week w/c 24 May.
This is the only message of its kind in the world! Continuing through world wars and significant changes in communications, from Morse Code to radio and the mailing service, to today's digital networks.