The Urdd has been fortunate to develop successful long term partnerships with some of Wales’ leading companies, which have helped produce fantastic opportunities for children and young people 

Why create a partnership with the Urdd?

The Urdd has a long history of working successfully with corporate partners.  We are extremely grateful for their continued support. To view a full list of our partners click here 

We are continuously looking to develop our partnerships with businesses and organiations in particular in relation to our national events such as the Urdd National Eisteddfod and the Gemau Cymru sports event. 

With over 50,000 members, the Urdd is Wales’ largest youth organisation.  We can provide excellent opportunities for businesses to have a positive impact in their communities. We are also proud to be able to offer a wide range of valuable benefits and promotional opportunities to our supporters.

A partnership with the Urdd is an excellent way of raising awareness and your company’s profile nationally, while offering crucial support to the Urdd.  

The Arts: The Urdd National Eisteddfod

The highlight of the Urdd’s annual activities is the Urdd National Eisteddfod – Europe’s largest youth festival.

The Urdd National Eisteddfod attracts 15,000 competitors and up to 90,000 visitors, as well as a broad television and radio audience. S4C broadcasts over 80 hours of a week and Radio Cymru  broadcasts daily from the maes. Attention is not limited to the welsh medium media with Radio Wales broadcasting and daily articles are published in national papers such as the Western Mail and Daily Post.

A wide range of elements at the Eisteddfod may be sponsored - from competitions on the pavilion stage, to evening shows and concerts, to specific areas of the maes (festival site).  We are always happy to tailor packages to reflect your specific marketing objectives. 

Sports: Gemau Cymru

Every year over 30,000 children participate in Urdd sporting activities across the country.

Without a doubt, the highlight of the activities is the the Gemau Cymru sports event – an exciting weekend of national level sports competitions held in different locations across Cardiff in July each year.

Around 1,000 of Wales’ best young athletes attend this annual event, which has established itself as a key part of the sports development pathway in Wales for the Olympic, Paralympics and commonwealth games. 

Corporate sponsorship is key to the success of the event.  Sponsors receive important marketing, promotional and networking opportunities.  The event is promoted through our partnership and a highlights programme is broadcast on S4C.  

The Urdd in the community

With over 900 local groups and branches ( Adrannau /Aelwydydd) across Wales, you will be sure to find cultural, sporting and leisure activities year round.  These include:

  • National Rugby Competitions
  • Regional sporting competitions
  • Local and regional Eisteddfodau
  • Training for young people

Support from companies ensures that we are able to invest more in these events, improving the quality of experiences offered. Our sponsorship packages can be tailored to reflect your marketing objectives and budget.  

Many thanks to all our sponsors for helping us to provide priceless experiences for the children and young people of Wales!